{"id":2248,"date":"2012-01-10T12:03:26","date_gmt":"2012-01-10T19:03:26","guid":{"rendered":"http:\/\/northerncaliforniahikingtrails.com\/blog\/?p=2248"},"modified":"2018-06-01T14:38:46","modified_gmt":"2018-06-01T21:38:46","slug":"california-state-parks-foundation-defend-whats-yours-campaign","status":"publish","type":"post","link":"https:\/\/northerncaliforniahikingtrails.com\/blog\/2012\/01\/10\/california-state-parks-foundation-defend-whats-yours-campaign\/","title":{"rendered":"California State Parks Foundation Defend What’s Yours Campaign"},"content":{"rendered":"

The California State Parks Foundation has just launched the Defend What’s Yours campaign to fight the closure of state parks:<\/p>\n

Seventy of your state parks are going to close. Become a defender, spread the word, volunteer, and join us in this fight to Defend What\u2019s Yours!<\/p><\/blockquote>\n

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Please share this video and the other Defend What’s Yours campaign on Facebook, Twitter, and everywhere else you can online.<\/p>\n

California State Parks Foundation Press Release<\/h2>\n

NONPROFIT LAUNCHES ‘DEFEND WHAT’S YOURS’ PSAs TO HELP STOP STATE PARK CLOSURES<\/p>\n

California State Parks Foundation releases stunning videos to inform Californians of park closures, encourage them to defend their parks<\/p>\n

SAN FRANCISCO — \u2018California state parks belong to you, but not for long. Six months from now 25 percent of your parks will be closed unless you step up to defend them.\u2019<\/p>\n

The California State Parks Foundation (CSPF) is taking this message to the public by launching a series of television public service announcements (PSAs) that will air statewide with the tagline Defend What\u2019s Yours. The new public awareness effort aims to empower citizen action and mobilize grassroots support to save the nation\u2019s biggest and best state park system.<\/p>\n

The ads will reach the public at a critical time as the state of California prepares to close one of every four state parks just six months from now. Moreover, Gov. Brown\u2019s Fiscal Year 2012-13 state budget, released Jan. 5, also calls for potentially eliminating all seasonal lifeguards and 20 percent of ranger positions in state parks. This is the first time such closures and reductions have occurred in California. As the largest nonprofit dedicated to state parks in California, CSPF is fighting to keep them open and available to the public. Through the Defend What\u2019s Yours effort, CSPF has developed a full online campaign, including the launch of a new crowd-funded campaign with IndieGoGo.<\/p>\n

The Defend What\u2019s Yours PSAs were shot in three state parks on the closure list: Jug Handle State Natural Reserve, Hendy Woods State Park, and Garrapata State Park. The spots are the creative brainchild of the team at Nice Advertising and feature stunning cinematography from filmmaker Josh Murphy of Unparalleled Productions, both based in San Francisco. The Spanish version PSAs feature the recognized voice of David Cruz, former television anchor of KNBC-TV in Los Angeles and current syndicated news talk anchor of the David Cruz Show on Clear Channel Radio Network.<\/p>\n

\u201cPark closures aren\u2019t just a possibility, they\u2019re a reality,\u201d said CSPF President Elizabeth Goldstein. \u201cThe state has already closed some parks and is planning to close more. It has taken citizens over 100 years to build this world class system of parks, yet budget cuts are quickly eroding that legacy. The people of California must be informed about this crisis before it\u2019s too late.\u201d<\/p>\n

Defend What\u2019s Yours is asking Californians to watch the videos and then get involved by visiting calparks.org\/defend and following these simple steps:<\/p>\n